Using WhatsApp as a Crowdsourcing Platform

Folcloristas de Panamá is a group devoted to the sharing and discussion of the history and folklore of Panama. Without access to expensive, specialised crowd-sourcing platforms, the group has been innovative in utilising a technology which is now ubiquitous – the smart phone.

Using the free messenger application WhatsApp, the group can message, share images and have group discussion with no development costs. The ease and efficiency of this system has allowed extensive involvement, and the group has gone on to transcend the digital realm to become a formal association.

Marino Jaén Espinosa, the director of PanamaTipico.com, a digital network dedicated to the cultural heritage and tourism of Panama, will be at Digital Past 2017 to discuss his analysis of the group and its methodology. His goal is to explain the success of the group as a crowdsourcing platform, and to describe its impact in the real world, while encouraging a discussion about similarities and differences with comparable experiences elsewhere.

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02/04/2017

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